Friday, April 24, 2009 at 7:51AM
Forty years of preaching the gospel of vegan for health, wealth, and happiness is finally making a mark on Americans. Or starting too, anyway.
Almost a third of Americans have reduced the meat they eat
By Sarah E White
Cultivate Research, a market research company that works with the vegetarian food industry, has released the results of a survey on American meat consumption that shows at least some of us are cutting back on animal products.
They found that while just 1 percent of Americans surveyed said they never ate meat, 13 percent said they ate meat less than half the time. Twenty-five percent said they had meat at half of their meals, while 47 ate it at most meals and 14 percent at every meal.
But they also found that 26 percent of Americans can be defined as meat reducers, people who are now eating less meat than they used to. About 62 percent of the population has had stable meat consumption, while 9 percent has increased consumption over the past year. [READ MORE]