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Wednesday
Apr082009

Honest Tea stays true to its roots...

DateWednesday, April 8, 2009 at 6:56AM
Honest Tea stays true to its roots as it grows

By Theresa Howard, USA TODAY

That began to change a year ago, with Coke's $43 million investment and option to buy it all by 2011. The deal brought more than cash to expand — it brought support and access to new markets.


"When you have a pure financial investment ... that's very distracting for management and often very bad for the brand," says Gary Hirshberg, 54, an Honest Tea board member and CEO of organic yogurt company Stonyfield Farm. "This makes happier employees, which makes a better-quality product, which makes a difference in tough times." [Read more @USA Today]




Check out our Earth Week Contests & Events sponsored in part by Honest Tea.

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References (3)

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  • Response
    Response: Check This Out
    at Check This Out on November 9, 2013
    Superb Web site, Carry on the wonderful work. With thanks.
  • Response
    Response: new year 2016
    by happy new year 2016 at happy new year 2016 on July 15, 2015
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    Response: write my term paper
    by Emily Werbson at write-my-term-paper.com on August 19, 2016
    Financial investment is reagrded as a part of a material plan. Once you need to write some term investigation for your class, you can choose any business sphere.

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