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Tuesday
Jun092009

Starbucks plans to remove hfcs and preservatives from bakery foods

Starbucks Corp. plans to revamp it's food offerings by selling baked goods without high-fructose corn syrup or artificial flavors and dyes, and will introduce salads and other items.

The new campaign -- which will be promoted with the tag "Real Food. Simply Delicious" -- follows last year's health and wellness push that added food like oatmeal, smoothies and a protein plate to Starbucks' repertoire.

The ingredient changes, which also include removing preservatives where possible, will affect about 90 percent of the baked goods Starbucks sells and are part of the coffee chain's ongoing efforts to appeal to increasingly health-conscious consumers as recession has damped spending on little luxuries like lattes.

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