Everyone is talking about the new Chipotle ad that barely evens mentions it's own name. With Oscar worthy animation, the ad paired with Charlie and the Chocolate Factory's "Pure Imagination" covered by Fiona apple, gives audiences a powerful anti-factory-farming message.
In a dystopian fantasy world, all food production is controlled by fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food, and are now servants to the crows and their evil plans to dominate the food system. Dreaming of something better, a lone scarecrow sets out to provide an alternative to the unsustainable processed food from the factory.
Back in July, Chipotle announced plans to discontinue it's menu items of of all genetically engineered ingredients.