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The Cost of Changing Everything

A successful businessman said, "It takes a lot of courage to release the familiar and seemingly secure, to embrace the new. But there is no real security in what is no longer meaningful. There is more security in the adventurous and exciting, for in movement there is life, and in change there is power." Inspiring. But in a down-spiraling economy, what is the cost of change? For most of us, change is not something we welcome with open arms. It can be expensive and exhausting. Some of us are so resistant to change that we have decided no matter what better comes along, we are sticking to our guns and riding it out. This is a dangerous way to live.

Around the same time Pizza Fusion was born in 2006, I remember seeing something on the internet about this controversial new documentary called 'Who Killed the Electric Car?' Hybrids were the coolest thing on the block and people were already talking about "production bottleneck". I almost didn't buy into the hype. I remember finding it hard to believe that "given the quick turnaround in selling a Prius, Toyota just can't make them fast enough." The idea of people getting on waiting lists to purchase hybrid cars seemed the same as camping outside the mall for an iPhone or PS3. 1) Get a life. 2) Get it the next day. Besides, since when does the consumer chase the manufacturer? And of all industries, why would an automaker not have enough cars to sell us? In an article titled 'Union of Concerned Scientists questions true value of hybrid cars', skeptics explain that option packages and other 'forced' features increased the base price of many vehicles, balancing out the environmental value. Consider "going green" a metaphor for the new hole in your wallet.

On the other hand, those of us who are not the campers might remember feeling somewhat similar to the way we do now about the recently announced Apple iPad. First impression: "Wow, those are cool. Too bad it's not perfect. I'll wait 'til they get it right and the price comes down." Fast forward four short years and it might be time to start paying attention. After more than two years of online debating and waiting with each other, 7,000 to 10,000 'happy campers' could actually have a long-promised hybrid electric-drive vehicle sitting in their driveways this fall – at least in theory. It will be called the Chevrolet Volt and just a few thousand more competing electric cars will be available for sale this year – such as the Nissan Leaf, BYD e6, and Fisker Karma.

These are not tiny electric 'punishment' toys like the Smart Cars used by our Miami Beach store (no break problems so far!). Until now electric vehicles have been more like a golf cart. Now they have range, highway speed, and performance we've never seen before. They didn't ask for my opinion, but if they did, I would recommend WestMidWest Productions did what they could to speed up the release of their follow up documentary film Revenge of the Electric Car to drop this year instead of next.

For a study on whether hybrid cars are really better for the environment, check out EarthTalk at Physorg.com. For an inspiring story of a man who's road-tripped the country sixteen times and counting, powered by vegetable oil, visit GreaseNotGas.com. To change everything, start right now. Thanks for reading.

Helping Haiti One Child at a Time

The nation's most delicious and eco-awesome restaurant, Pizza Fusion, continues to support relief for Haiti in the aftermath of the earthquake that ravaged their capital city of Port-au-Prince.

Pizza Fusion is the proud co-sponsor of the VIP screening of "One Act of Kindness", a documentary by Cuban-American producer and actor David Noroña from NBC's Lipstick Jungle. The screening will take place at the Icon Brickell in Miami, Florida. the event is also sponsored by The Eco-Chamber, the World's first and only green Chamber of Commerce founded by Tia Diaz-Balart.

The documentary features the life-changing work of Three Angels Children's Relief, an orphanage, medical clinic and school located in Haiti. Three Angels is committed to changing the lives of 1000s in the heart of Haiti -- one child at a time -- before and after this most recent devastating earthquake.

The following day, Tuesday February 2nd, all Pizza Fusion restaurants will donating 10% of the days sales to Three Angels Children's Relief to help rebuild the orphanage which was destroyed in the recent earthquake. Please help us by spreading the word and "Donate by Dining" in one of restaurants.

Three Angels Children's Relief from David Norona on Vimeo.

Pizza Fusion Walking for Autism

Hey Everyone!  Pizza Fusion is so extremely proud to be a Silver Sponsor of this years "Walk Now For Autism" walks in Broward AND Palm Beach Florida.  We have created two teams for each respective walk and we need your support.

You don't have to work or even know who Pizza Fusion is to join the teams. You just have to have a big heart to help support a wonderful organization, Autism Speaks. We are looking to put together the largest teams in each walk and can't do it without you!

You can support us in several ways:

  1. Make a Donation

  2. Join our team and walk with us for Autism! (no $ needed. Click respective link below and on that page click on "Join Our Team")

  3. Join our team and help raise money for Autism research

  4. Visit any South Florida Pizza Fusion and make a donation by purchasing an Autism Speaks "Puzzle Piece" (100% of those purchases go directly to Autism Speaks)

  5. Pass these links (below) on to a friend or business that can help make a donation

  6. Re-post this note on your page or blog

Our Palm Beach walk team page: http://www.walknowforautismspeaks.org/palmbeach/pizzafusion

Our Broward walk team page: http://www.walknowforautismspeaks.org/broward/pizzafusion

Date: Sunday, March 7, 2010
Location: Centennial Park at the end of Clematis Street, Downtown West Palm Beach

Date: Saturday, April 17, 2010
Location: The Sheman Library Green, Nova Southeastern University,  Davie, Florida

Upcoming Event:
Stay tuned as we support Autism research on a nationwide scale to show our support for World Autism Awareness Day on April 2nd, 2010.  We will be donating a percentage of sales in ALL our Pizza Fusion locations in a combined effort with Autism Speaks for a "Dine to Donate" day.

On Thursday April 1st, Autism Speaks will be visiting the New York Stock Exchange (NYSE) to ring the opening bell to honor World Autism Awareness Day! (Market is closed on Friday 04/02)

Local Restaurant Saves the Earth...

There was recently a great news story about Pizza Fusion in Houston, Texas.  The local news station KIAH-TV, Channel 39 did an amazing job of covering the many things that make Pizza Fusion the healthiest pizza franchise on the planet.  Lisa Zazueta stopped by our organic and natural food restaurant and was given the back-stage tour with franchise owner Chris Toman and his team.
From the moment you enter Pizza Fusion you engage in the going green lifestyle of the restaurant -- for example the floor people walk on is made from reclaimed wood from their local high school basketball court.

You can see the full-story online or you can see the video below. Enjoy!

Unfortunately, she only had time to make our delicious all-natural and organic pizza, but we'll be sure to get her back to make some of our other delicious food, like our salads, sandwiches or even one of our awesome organic appetizers.

Your online personality has a carbon footprint too!

The other day I heard read my friend ask, "When will companies stop calling themselves a 'virtual company'? When will 'virtual' be normal and 'officed' not?". Then literally as I'm writing this post, I come across this article entitled, "Virtual Worlds Await: Sign up, Choose Your Avatar, Start New Life". [pause] The movie Avatar has inspired the “where no one has gone before” aspect of social networking. Under the interactive concept, you create an avatar (character) that doubles as you in the on-line world. Now if you know me, you know how passionate I can be about social media, but this "second life" stuff CREEPS ME OUT.

Then something clicked. As more and more people are moving their social lives to the web, businesses are obviously following. So if both people and businesses are now "living on the web", what does that do for pollution and climate change? Gotta be good right? Wrong. Did you know web hosting is estimated to be as polluting as the airline industry in year 2020? Me neither. Amenworld’s Olivier Djidjelli said, “Like other industries, the hosting industry has a role in the global effort to reduce levels of carbon dioxide emitted into the atmosphere".

Very few people realize the true impact the web hosting industry has on the environment. The average server produces the same emissions as a 15 mpg SUV, let alone the data center where the server is located, which consumes on average as much electricity as 30,000 households. The average website is hosted on a server which produces around 12 1/2 Tons of CO2 each year. That is a huge amount of CO2! Each year your PC produces half a ton, your car produces 5 Tons, and your home produces 6 1/2 Tons. This means on average each person is responsible for 12 Tons of the CO2 that is produced each year. About the same as each web server. SO how many web servers are out there? Well I don't know the exact number, but for starters, some have said that Google alone has upwards in the range of 500,000 servers over at least 25 locations around the world. Please correct me in the comments if you can find a source for this.

Fortunately, many web hosting companies have started to offer their clients green hosting options. So what have we done? Well, Pizza Fusion doesn't have wind turbines or wave power generators in their offices, but they have decided to go green by choosing to have PizzaFusion.com and Blog.PizzaFusion.com hosted on green servers by a company with green values (and off-setting the rest).

While energy efficient servers only produce 20% less CO2 than the average server, green web hosts have a number of options including using natural energy sources, generating their own renewable energy, using energy efficient hardware, operating an eco-friendly office, purchasing energy credits to offset their use of dirty power, or even planting a tree for every new client (website). All of these things aim to neutralize the web's affects on the environment.

As our social lives, personal lives, and business lives move to the internet, the metaphor of cloud computing is being given all new meaning. If the future is 'in the clouds', please choose green clouds over black ones. To learn more about green web hosting, feel free to drop me a line. Thanks for reading.