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Honest Tea stays true to its roots...

Honest Tea stays true to its roots as it grows

By Theresa Howard, USA TODAY

That began to change a year ago, with Coke's $43 million investment and option to buy it all by 2011. The deal brought more than cash to expand — it brought support and access to new markets.

"When you have a pure financial investment ... that's very distracting for management and often very bad for the brand," says Gary Hirshberg, 54, an Honest Tea board member and CEO of organic yogurt company Stonyfield Farm. "This makes happier employees, which makes a better-quality product, which makes a difference in tough times." [Read more @USA Today]

Check out our Earth Week Contests & Events sponsored in part by Honest Tea.


Earth Week is coming... Get involved!

Earth week is coming and there are plenty of ways to get involved and do your part. If you have a Pizza Fusion near you we have a week packed full of fun activities for the whole family.

You can read about what we're doing here. If you're not near a Pizza Fusion but still want to get involved check out this article by Discovery's Plant Green.

Earth Day 2009: First Steps to Volunteering
The planet needs you and you need it: make this Earth Day the beginning of lifelong volunteerism.

Volunteering. Do you volunteer? Do you think about volunteering? With the current climate crisis and state of the economy, we all have to look out for each other in every way we can, and that means volunteering. In short, it's time to move from awareness to action. It's time to participate. [READ MORE]

Pizza Fusion coming to Saudi Arabia!

Go big or go home right? We're very excited to announce our expansion into Saudi Arabia.

Pizza Fusion, pioneer of the environmental and organic restaurant movements, announced today that a master franchise development agreement has been completed for Saudi Arabia between Pizza Fusion Holdings Inc. and Samir Food Co. Ltd., a Samir Group company. The development agreement provides for new locations throughout Saudi Arabia, with the first restaurant scheduled to open in Jeddah in late June and additional locations planned for Jeddah, Riyadh City, and Kingdom wide.

You can read more here.

High Fructose Corn Syrup - It's worse than you thought.

From a post by Janet on The Ethicurean:  www.ethicurean.com

That much-debated sweetener, high-fructose corn syrup, is going to need more than a pricey PR campaign to fix this one.

After one set of scientists found mercury — yes, everyone’s favorite brain-impairing element — in almost half of commercial HFCS, another bunch of scientists decided to get specific and tested 55 common consumer products that use HFCS. And guess what? Almost a third of them contain mercury.

How did the heavy metal get in there? In making HFCS — that “natural” sweetener, as the Corn Refiners Associaton likes to call it — caustic soda is one ingredient used to separate corn starch from the corn kernel. Apparently most caustic soda for years has been produced in industrial chlorine (chlor-alkali) plants, where it can be contaminated with mercury that it passes on to the HFCS, and then to consumers.

David Wallinga, M.D., and his co-authors of “Not So Sweet: Missing Mercury and High Fructose Corn Syrup,” are naming brand names in their report from the Institute for Agriculture and Trade Policy. At the top of the list: Quaker Oatmeal to Go, Jack Daniel’s Barbecue Sauce from Heinz, Hershey’s Chocolate Syrup, Kraft Original Barbecue Sauce, and Nutri-Grain Strawberry Cereal Bars. Oy!

And, although soft drinks, the über-users of HFCS, surprisingly weren’t the worst offenders, I’m betting Coca-Cola Classic (coming in at 12th) gets consumed in far higher dietary quantities than Oatmeal to Go.

That’s all bad enough, especially considering no level of mercury is considered safe and that it’s especially toxic to growing brains — that is, the brains of the people consuming the highest levels of HFCS (children) and the brains of babies in utero. (See the figures in the report.) Worse: People at the FDA and USDA knew about the presence of mercury in HFCS and did nothing about it.

According to a press release from the IATP, Renee Dufault, the lead author in the first study (”Mercury from chlor-alkali plants: measured concentrations in food product sugar,” published today in Environmental Health [PDF; abstract here]), was working at the FDA when the commercial HFCS was tested. The IATF release reports, “While the FDA had evidence that commercial HFCS was contaminated with mercury four years ago, the agency did not inform consumers, help change industry practice or conduct additional testing.”

I suppose we’ve already known the FDA is sweet on HFCS (and food from cloned cattle) and can’t find a pathogen when it’s actually looking for it. But if you can’t trust Mr. Quaker, whom can you trust?

$19,000 Electric Car Coming to US in May 2009: Introducing the Wheego Whip

Big Brother has called... If you would like to read this fancy article, you can by visiting here: http://www.treehugger.com/files/2008/11/19000-dollar-electric-car-on-sale-in-united-states-may-2009.php