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Tuesday
Jan262010

Local Restaurant Saves the Earth...

There was recently a great news story about Pizza Fusion in Houston, Texas.  The local news station KIAH-TV, Channel 39 did an amazing job of covering the many things that make Pizza Fusion the healthiest pizza franchise on the planet.  Lisa Zazueta stopped by our organic and natural food restaurant and was given the back-stage tour with franchise owner Chris Toman and his team.
From the moment you enter Pizza Fusion you engage in the going green lifestyle of the restaurant -- for example the floor people walk on is made from reclaimed wood from their local high school basketball court.

You can see the full-story online or you can see the video below. Enjoy!



Unfortunately, she only had time to make our delicious all-natural and organic pizza, but we'll be sure to get her back to make some of our other delicious food, like our salads, sandwiches or even one of our awesome organic appetizers.
Friday
Jan222010

Your online personality has a carbon footprint too!

The other day I heard read my friend ask, "When will companies stop calling themselves a 'virtual company'? When will 'virtual' be normal and 'officed' not?". Then literally as I'm writing this post, I come across this article entitled, "Virtual Worlds Await: Sign up, Choose Your Avatar, Start New Life". [pause] The movie Avatar has inspired the “where no one has gone before” aspect of social networking. Under the interactive concept, you create an avatar (character) that doubles as you in the on-line world. Now if you know me, you know how passionate I can be about social media, but this "second life" stuff CREEPS ME OUT.

Then something clicked. As more and more people are moving their social lives to the web, businesses are obviously following. So if both people and businesses are now "living on the web", what does that do for pollution and climate change? Gotta be good right? Wrong. Did you know web hosting is estimated to be as polluting as the airline industry in year 2020? Me neither. Amenworld’s Olivier Djidjelli said, “Like other industries, the hosting industry has a role in the global effort to reduce levels of carbon dioxide emitted into the atmosphere".

Very few people realize the true impact the web hosting industry has on the environment. The average server produces the same emissions as a 15 mpg SUV, let alone the data center where the server is located, which consumes on average as much electricity as 30,000 households. The average website is hosted on a server which produces around 12 1/2 Tons of CO2 each year. That is a huge amount of CO2! Each year your PC produces half a ton, your car produces 5 Tons, and your home produces 6 1/2 Tons. This means on average each person is responsible for 12 Tons of the CO2 that is produced each year. About the same as each web server. SO how many web servers are out there? Well I don't know the exact number, but for starters, some have said that Google alone has upwards in the range of 500,000 servers over at least 25 locations around the world. Please correct me in the comments if you can find a source for this.

Fortunately, many web hosting companies have started to offer their clients green hosting options. So what have we done? Well, Pizza Fusion doesn't have wind turbines or wave power generators in their offices, but they have decided to go green by choosing to have PizzaFusion.com and Blog.PizzaFusion.com hosted on green servers by a company with green values (and off-setting the rest).

While energy efficient servers only produce 20% less CO2 than the average server, green web hosts have a number of options including using natural energy sources, generating their own renewable energy, using energy efficient hardware, operating an eco-friendly office, purchasing energy credits to offset their use of dirty power, or even planting a tree for every new client (website). All of these things aim to neutralize the web's affects on the environment.

As our social lives, personal lives, and business lives move to the internet, the metaphor of cloud computing is being given all new meaning. If the future is 'in the clouds', please choose green clouds over black ones. To learn more about green web hosting, feel free to drop me a line. Thanks for reading.
Wednesday
Jan202010

Going Green: Pros and Cons

My fiancé got me this really sweet "tree pad" (pictured) as a little birthday gift last week, and while some may argue it's mere production is a paradox in and of itself, yesterday at work it became the topic of progressive conversation. Conversation in the way of helping my "green" company, go even greener. So I randomly started thinking about the time four years and four jobs ago when I tried getting the company I worked for to "go green". I was four years younger and inspired by the then recent release of Al Gore's An Inconvenient Truth. My boss seemed all for it. "Show me how it makes sense financially." Well I don't think I was determined enough to go the extra mile, 'cause at best my efforts ended shortly thereafter when I couldn't justify paying for the local recycling service to collect weekly. This trip down memory lane lead to a random google search today: going green pros and cons.

I'm honestly not surprised to find the first and only article that I click on to really get on my nerves. Now, I'm not trying to start any beef here (cause I'm a vegetarian but I ain't ******* scared of him - okay sorry I had to), but newsflash Sevastian Winters! Basically, your blog post's list of "cons" can be summed up by the following:

1) We'll all lose our jobs! (It costs too much money)

2) It takes too much time! (It costs too much money)

3) We'll all lose our jobs and go broke! (It costs too much money)

I'm not trying to be a jerk, but for the record, I didn't really read anything other than the cons section so if there's anything good in the pros, feel free to leave a comment but here are my words to you:

1) My cousin has your first name!

2) It DOESN'T cost too much MONEY to go GREEN.

3) Money is the reason you're looking at "going green" all wrong.

"Going green" is not just some marketing catch phrase or liberal trend. I remember my 6th grade science teacher talking about it and I'm pretty sure you don't want to argue with Mrs. DeCarlo. Now I skimmed a few other posts and you're a good writer. Better than I! For this reason, I befriend you and kindly encourage you to stay tuned to the Pizza Fusion blog this and next week. We plan on highlighting some key environmental AND financial benefits to businesses and consumers for "going green", along with reasons WHY Pizza Fusion has chosen some of the methods they have (hybrid cars, green web hosting, etc).

Thanks for reading and have a green day! :)
Wednesday
Jan132010

Disaster Support for Haitian Earthquake Victims

As most of us have heard the news by now, the impoverished nation of Haiti has been devastated by a 7.0 magnitude earthquake.  Hundreds of people are dead and thousands more are feared dead.  The capital city of Port-au-Prince is devastated.

As much of the world has been quick to come to Haiti's aid by sending supplies, volunteers, food and finances, it is also an unfortunate opportunity for scammers to take advantage of a disaster.  The most common form of this is through bogus or less than reputable folks taking donations online.  Please be very careful!!!

haitian earthquake

---------------------------------

If you are in a position donate money in support of victims of the Haitian earthquake, make sure you're donating to a reputable disaster relief organization. There are several reputable charities pledging support.

These disaster relief organizations are all four-star rated charities by Charity Navigator. They're listed in order by size, from largest to smallest.

American Red Cross
The American Red Cross
, which is almost three-times bigger than the next-biggest charity listed here, is providing support to Haitians affected by the earthquake. It is, however, rated as a three-star charity by Charity Navigator -- which means it "exceeds or meets industry standards and performs as well as or better than most charities in its cause." The four-star charities listed below "exceed industry standards and outperforms most charities in its cause."

Doctors Without Borders, USA
Doctors Without Borders is an international medical humanitarian organization that provides aid in nearly 60 countries to people whose survival is threatened by violence, neglect, or catastrophe, primarily due to armed conflict, epidemics, malnutrition, exclusion from health care, or natural disasters.

Food for the Poor Haiti Earthquake Relief
Food for the Poor
is providing emergency relief to earthquake victims.

World Vision Haiti Earthquake Relief
World Vision
is distributing relief supplies – including food, clean water, blankets and tents to children and families impacted by the earthquake and aftershocks in Haiti.

Care Haiti Earthquake Relief
Care
is sending helping to rescue people from the rubble, and providing food and water.

UNICEF Haiti Earthquake Relief
UNICEF
, the United Nations Children's Fund, is providing immediate support, even though its own offices in Port-au-Prince were devastated by the earthquake. At this writing, the UNICEF USA donation page is down, though.

Samaritan's Purse Haiti Earthquake Relief
Samaritan's Purse
dispatched a team just hours after the quake to help with water, shelter, medical care and other emergency needs. We will focus on medical help, shelter, clean water and hygiene supplies.

World Food Program Haiti Earthquake Relief
Friends of World Food Program
works in the U.S. to support the U.N.'s World Food Programme, which is supplying food to Haitians during the crisis.

Global Giving Haiti Earthquake Relief
Global Giving
has launched an emergency earthquake relief fund that will provide emergency assistance.

William J Clinton Foundation
The "Bill" Clinton Foundation is also a 4-star charity whose mission is to strengthen the capacity of people in the United States and throughout the world to meet the challenges of global interdependence. President Clinton has been VERY active with the efforts in Haiti.

Yéle Haiti
Yéle Haiti is a grassroots movement that builds global awareness for Haiti while helping to transform the country through programs in education, sports, the arts and environment.  Grammy-Award winning musician, humanitarian and Goodwill Ambassador to Haiti Wyclef Jean founded Yéle Haiti in 2005.  (Please note that this charity is NOT listed or rated with Charity Navigator)

Thanks to our friends at The Daily Green for the info on some of these orgs.
Monday
Jan112010

Social media = word of mouth on steroids

In a recent GreenPeace blog entitled All Because of You, the 3 million member non-governmental organization celebrates the release of the Red Carpet Four, a group of activists who grabbed headline news around the globe by taking action during the Copenhagen climate summit on December 17th, 2009. "After you sent 15,000 messages in 24 hrs calling for #climateaction", reads their latest tweet, thanking followers for spreading their message of non-violent, planet preserving action.

If you know me personally, you've probably heard (or read) me speak on "taking action" recently. The truth is, 30 days ago I didn't believe in it like I do now. As technology would have it, the fact of the matter is we're living in a decade where anyone with a cell phone and something to care about can make their thumbs be heard. Notice I didn't say voice, because no longer is our direct reach limited to the 99 people in our contact list, but to potential thousands of like-minded, passionate thumbs on the receiving ends of our messages. To quote wine guru Gary Vaynerchuk, "word of mouth is on steroids". Everyone has a message. Our message spreads like wildfire. What are you putting out there?

To learn more about the Red Carpet Four, check out the video below. This is their story, so far.

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