FOR IMMEDIATE RELEASE
Pizza Fusion announces deal to open up to 25 new locations in the United Arab Emirates
Organic pizza franchisor signs agreement to further expand the chain throughout the Middle East.
(BOCA RATON, Fla.) April 2, 2013 – Pizza Fusion (http://www.pizzafusion.com), the altruistic, organic pizza franchisor, announced today the details of an agreement to further expand throughout the Middle East.
Pizza Fusion Master Franchisor, Samir Group, Inc. has signed an agreement with Food Fusion Est. to open up to 25 Pizza Fusion locations throughout the United Arab Emirates. The UAE area development deal requires Food Fusion Est. to open 10 restaurants over the next five years and five more locations the following five years. After the first 15 locations have opened, Food Fusion Est. has the option to open an additional 10 Pizza Fusions in the remaining term of the deal.
Amir Mahasseny is the President of Food Fusion Est. and has 24 years of experience setting up, running and restructuring several retail and distribution companies with full P&L responsibility. Commenting on his company’s agreement to open up to 25 locations throughout the UAE region, Mr. Mahasseny, said, “I discovered Pizza Fusion in Saudi Arabia and loved the concept, product range and its commitment to quality throughout. I am convinced that it can carve out a significant slice of the region’s pizza market. Pizza Fusion targets a niche market for health and environmentally conscious customers offering a ground floor opportunity that I believe has exponential growth potential far outpacing that of the broad restaurant industry.”
Food Fusion’s agreement takes advantage of Samir Group’s aggressive plans to open 40 Middle East locations over the next five years. Since first introducing Saudi Arabia to Pizza Fusion, Samir Group has opened eight of the organic restaurants to date.
"Our new strategic partnership with Mr. Mahasseny and Food Fusion Est. lends valuable resources and expertise to our business objectives in the UAE,” Randy Romano, president of Pizza Fusion, states. “We’re thrilled to achieve this significant milestone with Samir Group as they continue to expand Pizza Fusion throughout the Middle East. We look forward to a successful relationship with Food Fusion Est. in addressing the global demand for delicious, organic food.”
The announcement of Pizza Fusion’s UAE expansion arrives amid the company’s pending merger with Unique Pizza and Subs Corp. (PINKSHEETS: UPZS), the Pittsburgh, Penn.-based pizza franchisor. Last August, Unique Pizza and Subs signed a Definitive Agreement to merge with Pizza Fusion Holdings. The companies are anticipated to close upon fulfilling the terms of the merger agreement.
“Pizza Fusion’s expansion into the UAE market with Food Fusion Est. is exciting,” James Vowler, president and CEO of UPZS, states. “The development provides additional validation of our decision to merge with the organic pizza purveyor. We look forward to teaming up with Pizza Fusion and collaborating with their executive team in the continued expansion of both Pizza Fusion and Unique Pizza and Subs.”
Pizza Fusion’s UAE expansion is part of a broader international franchising trend, as many successful American restaurant franchises expand throughout the Middle East. Subway, KFC, Shake Shack, Cheesecake Factory, as well as organic food franchises, such as Elevation Burger and Freshii, are just some of the popular concepts being embraced by UAE consumers.
About Pizza Fusion
Founded in the best interest of the individual and the environment, Pizza Fusion is the number one green franchise in North America. Based out of Boca Raton, FL, the all-natural pizza restaurant chain offers fresh, natural, and healthier foods at its eco-friendly locations worldwide. Pizza Fusion’s mission is to uphold the highest level of integrity in all they do, from the quality and origin of their food to their care for the health of their customers and the environment. The nationally expanding restaurant chain was recognized by Nation’s Restaurant News in 2010 with its “Hot Concept” award. Pizza Fusion, “Saving the Earth, One Pizza at a Time.” For additional information on Pizza Fusion, visit http://www.pizzafusion.com.
For editorial inquiries, contact: